This topic has been investigated with interesting findings using the triangular theory in the context of creativity and athletic performance (Campbell et al., 2016; Campbell & Kaufman, 2015). Bank (1988) observed that the development of favoritism seems to require that the “child’s conception or birth be unusual or stressful,” (Bank, 1988). Law 2, 203–222. According to the scale, people who are wildly, recklessly in love experience immense excitement, positive physical sensations, and a yearning to be with their partner all the time. Also, romantic love is associated with non-material attraction. doi: 10.1016/j.tics.2016.11.007. In contrast, intimacy between a parent and an adopted child is based solely on shared experiences and proximity and takes time to grow and on many occasions may not develop (Hooks, 1990; Hughes, 1999). Drawing from previous research, Robert Sternberg proposed the triangular theory of love in a 1986 paper.

B Biol. Rubin, Z. doi: 10.1016/S1090-5138(03)00033-3. It is essential in determining purchase loyalty and attitudinal loyalty and it plays a role in brand market share (Chaudhuri and Holbrook, 2001). Lauricella, A. M. (2009). Psychol. This is the type of love experienced by those who fall in love with each other but who are not ready to commit for the long term, such as students whose future lives are yet uncertain.

Zhou, L. (2017).

Behav. J. Is the too-of-Mind the Most Loved On? Also, brand trust has been found to positively affect resistance to negative information and repurchase intention (Turgut and Gultekin, 2015). Fournier (1998), discussed interdependence which involved frequent brand interactions as necessary for a strong brand relationship (Fournier, 1998). Brand personality (image, distinctiveness, and self-expressive value) is strongly associated with brand identification and loyalty (Kim et al., 2001; Elbedweihy et al., 2016). J. Pers. Research indicates that teen mothers who have poor social support reported greater unhappiness, were at greater risk for child abuse and often employed the use of physical punishment toward their child (Haskett et al., 1994; de Paúl and Domenech, 2000).

One suggestion is to have authors with diverse backgrounds contribute to the next edition. 9, 211–222. In Chapter 10, Fisher and Garcia address how technology has altered courtship patterns. doi: 10.2466/pr0.1991.69.1.315, Bank, S. P. (1988). Are brands forever? J. Working off-campus? doi: 10.5334/, Keywords: triangular theory of love, Romance, brand love, parental love, maternal love, Meaning of love, Definition of love, am I in love, Citation: Tobore TO (2020) Towards a Comprehensive Theory of Love: The Quadruple Theory.

18, 253–276. Evidence suggests that a strong relationship exists between brand love and brand trust, brand commitment, positive word of mouth, and willingness to pay a higher price for the brand (Albert and Merunka, 2013). A triangular theory of love.

J. Soc.