Such an announcement ‘was out of keeping with their message about transcending politics, [and] effectively meant they were only communicating with their core supporters from that moment on, and could not expect to attract new supporters from the other side of the political spectrum’ (p.88). Get brochures and posters for your community, 2020 General Election advance voting statistics, Reports and statistics from the 2008 General Election, Electoral Commission report on the 2008 General Election, Voter and non-voter satisfaction survey 2008, Expenses and donations for the 2008 General Election, Party expenses for the 2008 General Election, Broadcasting allocation for the 2008 General Election, Candidate expenses and donations for the 2008 General Election, Registered promoter expenses for the 2008 General Election. Instead of including images of its key and target supporters, ‘11 minutes of the 12-minute address featured an interview with Clark’ (p.80), Clark ‘spoke off-camera to a hidden interviewer and did not once address viewers directly’ (p.80) – ignoring the need to be seen as engaging with voters. Politics, Media and the New Zealand Election 2008 (edited by Chris Rudd, Janine Hayward and Geoff Craig of the University of Otago Politics department). he was portrayed as a lone crusader protecting the interests of the elderly. These were not unfamiliar images. Protecting and saving New Zealand from ‘them’ was the party’s core message in 2008 (p.86). Key did well on the economic issues. Political advertising in the 2008 NZ election.

LEADERS OF ALL EIGHT PARTIES IN PARLIAMENT. The issue of the definition was of considerable significance, as it meant that third parties did not know whether they needed to register, political parties had trouble calculating their expenditure, and many people did not know when a promoter statement was necessary. Commission members were apparently divided over whether party logos could be regarded as an election advertisement and therefore sought a decision from Crown Law, which took seven months to arrive. That Labour did not understand this was a symptom of it being out of touch with the electorate’s needs’ (p.87). Politics, Media and the New Zealand Election 2008 (edited by Chris Rudd, Janine Hayward and Geoff Craig of the University of Otago Politics department). The Registrar – Tuesday, 28 October 2008.

See how much parties and candidates spent on advertising and how much candidates got in donations. Robinson analyses the political advertisements – particularly the opening TV addresses – of the four most significant party vote campaigns – those of: Labour, National, the Greens and New Zealand First.
Judge: Ray D’Cruz Winner: John Key Scores: John Key 77 – Helen Clark 75 Reasons: John Key won a very close debate. | What’s left in 2009 in New Zealand?

This continued in 2008, with Robinson providing the example of Labour’s campaign language: Despite having used the term ‘Labour-led government’ in almost all of its parliamentary publicity for the previous three years, Clark reverted to talking of the ‘Labour government’ in her opening night address, even claiming the establishment of Kiwibank as a Labour initiative (despite it being a Jim Anderton/Alliance policy initially). Furthermore, National succeeded in pushing an image of a more diverse National voter base: Included in the opening night address were images of young Pakeha and Asian children in a school choir; milking shed workers; health care workers at a private clinic (including women and Asian workers); factory workers (mainly Polynesian and young men); technology salesmen; Porirua market goers; Pacific people; older people at a party afternoon tea, including Indians in turbans; and a large audience at a conference (p.82). - Geoffrey Craig, Janine Hayward and Chris Rudd, « Matt McCarten: “there is an ethical sickness in our Parliament”, Cartoons about National Party leader Todd Muller, John Moore: Podcast on the Politics of the Coronavirus crisis, John Moore: Podcast on International Working Women's Day, Cartoons about the politics of law and order in NZ, Cartoons about the NZ First donations scandal, Cartoons about abortion law reform in New Zealand, John Moore: Ihumātao – a rallying cry for disaffected Māori, Recent cartoons about the environment in New Zealand. Yet Robinson feels that this highly professional and impressive political marketing was undone by the Greens mid-campaign decision to declare its coalition partner hand, effectively siding with the Labour Party. Peters attributed news media attacks on him and the party throughout the year as the result of the party standing ‘in the way of vested interests who have a different plan for New Zealand’. Summary of Hospital Votes and Advance Ordinary Votes cast before Election Day.