Not all publicity is good publicity, but as long as you don’t undermine your proposition or entirely alienate your market, the salience gained from a bad news story often outweighs any damage to brand image. Design Week latest. 12.00PM - 1.00pm. Join Oystercatchers' chair Suki Thompson in conversation with Gary Kibble, Chief Digital and Marketing Officer of Wickes and Neil Henderson, CEO of St. Luke's, as they discuss how Covid-19 has affected consumer attitudes and behaviour, and what this means for instore experience. • Subscribe to our daily coronavirus newsletter, with all the latest from where you live. Coronavirus and Marketing: Marketing Week Hub. The more salience the better. Join Oystercatchers’ chair Suki Thompson in conversation with Mark Evans, Managing Director for marketing and digital at Direct Line Group, and Justin Pahl, UK CEO at VMLY&R. Just as consumer culture accomplishes its hegemony by linking together the traditional dominant forces in society, opposing consumption usually brings together those with a societal axe to grind. The coronavirus outbreak continues to keep the doors to most British businesses closed, fuelling fears that the UK is teetering on the brink of a major economic recession. For the second in a series of interviews with senior marketers about leading through change, Marketing Week editor-in-chief Russell Parsons talks to Royal Mail’s top marketer Ben Rhodes about rallying staff around a purpose, the importance of insight, setting strategy and meeting the challenges and changes ahead. Phil Jones of JustSeed in Wrexham, which sells a variety of plant seeds, says he has been overwhelmed by the demand for carrot, lettuce, bean and tomato seeds. The first episode of this new podcast series investigates how B2B marketers are reacting to the sudden and severe changes brought upon their markets by the coronavirus crisis. Suki Thompson, chair of Oystercatchers caught up with WW’s (formerly weightwatchers) SVP and GM manager for the UK, Anna Hill and Jo Sutherland, CEO of Carat UK to discuss why leaders need to adapt to best serve the needs of their biggest brand advocates – their staff. Join Mark Ritson in the discussion of our role in marketing during and after the challenge of COVID-19. This live Q2 Digital Shift webinar, hosted by industry expert, Neil Perkin, and Econsultancy Founder, Ashley Friedlein, highlights and discusses the key developments in digital marketing and ecommerce in light of Covid-19. Creative Review editor Eliza Williams in conversation with Mother ECD Hermeti Balarin about the best ways for brands and agencies to remain agile and still produce standout work during Covid19. But that was mostly a gateway, particularly in high-involvement decision making, to the associations that consumers then attached to the brand. How Gousto will use lockdown lessons to grow. Labour’s Alistair Darling, who was chancellor during the global economic crisis that began in 2008, said: “I’m afraid this is much, much worse because we’re not yet in control of events.”. Non-Member | €10. Mark Ritson is a former marketing professor. Marketing leadership in a crisis: KFC’s CMO, Meghan Farren. Financial Times B2C Global Marketing Director, Fiona Spooner, TBWA’s CEO Sara Tate and Oystercatchers’ chair Suki Thompson discuss how agencies and clients have had to work to innovate and how that might impact the future relationship. Mark Ritson . An inside look at the impact of Covid-19 on digital agencies. Find out more. 14:00 PM Mark Ritson The coronavirus has broadly divided the corporate world into three very different types of company: freeze, fix and flex. “Webex from Cisco and Skype and Teams from Microsoft are also seeing major upticks in sales,” Wade adds. Registered office at Floor M, 10 York Road, London, SE1 7ND. Will retail change permanently post Covid-19? In this conversation, led by Creative Review editor Eliza Williams, Michele Oliver, Global Marketing VP at Mars, and Laura Jordan Bambach, Chief Creative Officer at Grey London, will discuss the part that brands can play in a changing world, and how brand purpose may develop. To send a link to this page you must be logged in.

US election 2020 polls: who is likely to win - Trump or Biden? Inside B2B: How B2B brands are responding to ‘forced digital transformation’. In this conversation, led by Creative Review editor Eliza Williams, Michele Oliver, Global Marketing VP at Mars, and Laura Jordan Bambach, Chief Creative Officer at Grey London, will discuss the part that brands can play in a changing world, and how brand purpose may develop. Join Oystercatchers chair Suki Thompson and Philip Almond, Executive Director of Fundraising and Marketing, Cancer Research UK as they discuss how the Covid-19 pandemic has hit charities hard and ask what have been the challenges for charity marketers in maintaining public support during Lockdown? More information can be found in our Cookies Policy and Privacy  In mid-April, The Guardian reported that Amazon founder Jeff Bezos had grown his fortune by a further $24bn during the coronavirus pandemic, a 20% increase over the past four months, to $138bn. Future-proofing through innovation: What’s changed in light of COVID-19? How are consumers' behaviours changing. Recommended. Coronavirus forces brands to rely on data to understand new and unexpected consumer behaviours – and to build a ‘system of record’ so they can make sense of these insights across all touchpoints. Somewhat unsurprisingly, a big winner from the lockdown are video calling companies like Zoom, Microsoft Teams and Skype.